Adform makes senior hires from King, GroupM and Widespace

As a result of its expansion into China, Australia and Dubai, adtech firm Adform has announced three new additions to its leadership team – alongside two promotions – in a reorganisation of the business.

Lucia Mastromauro will be joining Adform as vice president of global agencies; she arrives from her position as MD advertising at video game developer King, prior to which she served as head of sales, account management and network agencies at Google’s DoubleClick.

Also joining the company are GroupM’s Jesh Sukhwani and Widespace’s Filippo Gramigna, who take on the roles of vice president of publisher and marketplace and vice president of business development, respectively.

Meanwhile, Adform’s current senior vice president of the UK, Nordics and Benelux will take up a new role as senior vice president of global revenue development, whilst Christian Duus has seen his position as senior vice president of corporate development expand to incorporate commercial operations.

Oliver Whitten, Adform’s COO, said: “This expansion has led to exciting developments for our commercial leadership team – we’re thrilled to welcome Lucia, Filippo, and Jesh to the business. All bring significant experience in the field and it’s important to add new perspectives and expertise to our already strong team, as we continue to invest for the future.”