Adwanted UK joins growing list of B Corp-certified media brands

The Media Leader’s parent company, Adwanted UK, has achieved B Corp certification.

Joining media brands such as Guardian Media Group, December19 and Mobsta, Adwanted UK has become a B Corp to be part of a community of businesses that meet high standards of social and environmental impact.

The journey started at a leaders debate hosted by The Media Leader in 2022 in which delegates highlighted the importance of sustainability, talent and trust in media and identified them as key topics for The Media Leader to champion. Adwanted UK was inspired by this discussion and later began the process of seeking B Corp certification.

Read Adwanted UK’s most recent impact report here.

The B Corp assessment has provided Adwanted UK with benchmarks and clear goals for improving processes and introducing tangible targets for the team’s for wellbeing, DEI and environmental impact — all of which were already existing priorities for the business.

That said, Adwanted UK’s B Corp story doesn’t stop at certification — it aims to continue its work across the industry to champion B Corp’s values in all of the work that the company does.

Adwanted UK would like to hear from fellow B Corp businesses and collaborate to continue to champion and drive change for the better. Watch this space.

Other B Corp-certified business in media include Bicycle London, Electric Glue and Media Bounty.