Media and communications group, Aegis, has announced the acquisition of market research business RBMR for a cash consideration of €5.4 million payable over five years.
RBMR includes the market research subsidiaries of German based Roland Berger Strategy Consultants, which specialises in business to business, financial, utilities, telecoms and transport research.
Commenting on the deal, Robert Lerwill, chief executive officer of Aegis said: “We’ve been looking to extend Synovate’s position in Germany, the world’s third largest economy and a major market for many of our international clients.”
He continued: “RBMR comes with a reputation for high quality research. It fits well with Synovate’s existing German Business, and will broaden both our client base and the services we offer them.
Aegis recently revealed that trading for the eleven months to November had been in line with expectations, despite slightly weaker than expected growth in some of its European markets (see Aegis Claims Trading In Line With Expectations).
According to the company’s pre-close trading statement, profits reported to 2005 will include a number of non-trading items as well as £1.6 million of costs associated with the two take-over bids received by Aegis in the second half of the year.
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