Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe

Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002.
Analysts at ABN Amro say that this cautious message from Aegis reflects the lack of visibility media companies are currently subject to and is in line with comments from other agencies.
European growth has been reduced from -2.0% in the March forecasts to -2.7% in the new figures. North America is raised from -0.4% to 0.2%.
Aegis Advertising Forecasts | ||||
2002 | 2003 | |||
Previous | New | Previous | New | |
Global | -0.4 | 0.2 | 3.3 | 2.9 |
North America | -0.2 | 0.5 | 3.0 | 2.7 |
Europe | -2.0 | -2.7 | 2.5 | 2.5 |
Asia-Pacific | 1.5 | 2.3 | 5.0 | 4.0 |
Source: Aegis, September 2002 |