AI media agency Blackwood Seven joins Media Playground 2016

Mediatel Events is pleased to announce that artificial intelligence media agency, Blackwood Seven, is set to join this year’s Media Playground line-up.

Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is poised to shake things up for media planning and buying.

Blackwood Seven’s media platform uses artificial intelligence to predict and optimise results from paid media, calculating in real-time the ideal media execution.

The platform analyses historical sales data and draws in outside data sources such as weather or economic trends to continually optimise the media plan. Marketers are also able to predict the ROI on spending across digital and offline channels.

Earlier this month, Blackwood Seven announced it is opening a London office with support from the7stars and has signed industry heavyweights, including Jenny Biggam, co-founder of the7stars, alongside Nick Fox, founding partner at creative agency Atomic London, and Bob Wootton, who stepped down as director of media and advertising at ISBA in January, as non-exec board members.

To find out more about the full-day event, click here.