UK independent production firm All3Media has acquired Illumina Digital as it expands it multimedia division.
Illumina Digital was founded 10 years ago and has created large scale interactive and multiplatform experiences for broadcasters, brands and public institutions across the UK.
The company has worked on a variety of cross-media projects, including for the BBC, Channel 4, Sky, Royal National Theatre and Government departments.
All3Media digital media director Andy Taylor, formerly managing director at Channel 4 New Media, said: “The acquisition of Illumina Digital positions All3Media as the UK’s leading producer of digital content and makes it very well placed to benefit from the rise of the internet as an entertainment platform.”
Illumina managing director, Andrew Chitty, said the deal would allow the firm to “turbo-charge” its relationships with commissioners and producers.
“We all know the digital future is one where the audience will want to experience content across TV, the internet and mobile,” he said.
“Broadcasters and brands are beginning to realise that audiences have already shifted their behaviour and their businesses depend on finding people who can create these compelling experiences.”
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