Amazon Launches Streamed On-Demand TV And Movie Service

Amazon.com is launching a new streamed video-on-demand service offering 40,000 TV shows and films, according to reports.

The new service streams the video as soon as a customer has paid for it, unlike the online store’s existing video download service Amazon Unbox which requires users to download a video to their hard drive before watching it.

Speaking to the New York Times, Bill Carr, Amazon’s vice president for digital media, said that Amazon had signed a deal with Sony to make the video-on-demand service available on Sony Bravia high-definition TVs.

The new on-demand service will be accessible to a select group of Amazon.com customers before being made available to everyone later this summer.

Carr added that Amazon is in discussions with other TV and internet companies about similar deals.

Amazon.com: www.amazon.com