US business-to-business (B2B) print advertising spend rose for the fifth consecutive month in March, according to new figures from American Business Media (ABM).
Advertising dollars were up 5.8% year on year, while pages were down 5.0%. For the quarter, spending was up 4.2% and pages were down 5.0%.
ABM had anticipated a rise of 3% in the quarter and so spend is currently running ahead of expectations. The second quarter, however, is expected to show a downturn due to the muting effects of the war with Iraq.
The group forecasts a total 3% growth for the full year.
| US Business To Business Adspend By Sector, March 2003 |
| |
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|
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| |
Mar-03 |
Year To March |
| |
Revenue ($000s) |
Year On Year Change |
Revenue ($000s) |
Year On Year Change |
| Finance, Business & Advertising |
149,689 |
7.4% |
386,569 |
4.6% |
| Telecommunications |
17,292 |
-23.8% |
37,992 |
-37.2% |
| Computers |
46,449 |
-12.2% |
120,136 |
-12.6% |
| Software |
67,856 |
4.0% |
171,791 |
-0.2% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
59,297 |
2.8% |
142,257 |
-6.0% |
| Drugs & Toiletries/PERQ |
102,267 |
8.9% |
270,448 |
11.8% |
| Horticulture & Farming |
10,924 |
-46.8% |
35,454 |
-39.4% |
| Services, Direct Response, Classified |
140,944 |
13.7% |
368,004 |
8.7% |
| Retail |
59,545 |
16.3% |
163,212 |
18.4% |
| Home & Building |
49,710 |
18.3% |
141,030 |
12.0% |
| Automotive |
44,414 |
27.3% |
109,466 |
40.8% |
| Travel |
33,202 |
-2.6% |
92,722 |
8.1% |
| Total |
781,588 |
5.8% |
2,039,083 |
4.2% |
| Source: American Business Media, May 2003 |
