Archant launches global luxury property magazine

Archant has announced the launch of International Prime Properties – a new quarterly magazine dedicated to the global luxury property market.

The magazine is a result of the Innovation Fund – a company initiative which encourages employees to submit business ideas and proposals to win funding.

Thought up by employees Karen Tait and Sue Crwys-Williams, who will take on the roles of editor and group sales manager respectively, the title will consist of expert advice to help readers make informed decisions on high-end properties around the world, as well as showcasing the properties themselves.

The first issue set to go on sale from the end of April for £4.99, with 40,000 copies distributed across a range of locations including First Class airport lounges, five-star hotels, hospitality boxes at sporting events and premium London shops such as Selfridges and Harvey Nichols.

In addition, copies will be distributed free with sister titles including Cheshire Life, Sussex Life, Surrey Life and Hertfordshire Life, as well as in Marks & Spencer and Waitrose, and at Archant’s French Property Shows at Olympia, London and Wetherby, Yorkshire.

“We believe there is a gap in the current magazine media market which International Prime Properties will fill, giving readers access to a wealth of information on the international property industry,” said Archant CEO Jeff Henry.

“With its best in class quality content, plus the highly targeted distribution plan, the team have created a valuable product for consumers, giving advertisers access to a passionate and affluent audience.”