|

Asia-Pacific Set For Growth In High-End Set Top Boxes

Asia-Pacific Set For Growth In High-End Set Top Boxes

Consumers in the Asia-Pacific region will increasingly opt for higher-end set-top boxes that support personal video recorder (PVR) and high-definition features, according to a new study from ABI Research.

This trend will be driven to a large degree by China, which will see the region’s largest increase in subscriber numbers.

Serene Fong, broadband research analyst, said: “The Asia-Pacific pay-TV industry still has considerable room for growth, especially in countries like China and India, where the base of potential customers is huge but there is still relatively low pay-TV and digital penetration.

“For instance, in the digital cable TV and telco TV arenas, we expect China to take the lead in terms of actual shipment counts, with approximately 75 million and 9 million box shipments, respectively, by 2012.”

China will also lead in subscriber growth rates, fueled by growing affluence and increased consumer spending on TV and video services. Chinese consumers will also invest in technologically more advanced set-top boxes in order to view digital broadcasts over their traditional analogue TV sets.

ABI Research’s latest study on the Asia-Pacific set-top box market focuses on five main markets in the region – Australia, China, Japan, South Korea and India – a mix of mature, maturing, and developing markets in the pay-TV and digital penetration arena.

Recent research from Frost & Sullivan reveals that the global set top box market has been experiencing significant growth, due in most part to IPTV (see IPTV Boosts Set Top Box Market).

Media Jobs