All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

Online discussion specialist Whitevector assesses the level of discussion around online shopping websites…Online shopping has generated a great deal of discussion since becoming a mass activity around the beginning of the new millennium. However, after the initial excitement died down, many online retailers had to face reality: whatever the practical logic of shopping online, many… Continue reading Whitevector Report: Consumer Conversations – Online Shopping Sites

Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?

In the first of a new series of TGI reports for Newsline, media analyst James McCombe looks at TV viewing via different platforms…Following the BBC iPlayer’s strong performance in 2008, TGI reveals that one-third of British adults now use TV On Demand services.Two-thirds of TVOD users access it through a PC, 62% through a TV,… Continue reading TGI: Multi-platform TV viewing

In the first of a new series of features, online discussion specialist Whitevector assesses the level of discussion around two recent movie releases…It has long been recognised amongst those planning campaigns for movies that word-of-mouth is a key factor in determining success at the box office. Some films (The Blair Witch Project is one of… Continue reading Whitevector Report: Cinema releases and the significance of social media

Daily Newspaper MarketThe NRS figures for January to December 2008 show that Britain’s national newspaper market was down 2.3% overall year on year.There were big readership increases for the Financial Times and the Guardian in the Quality sector, however, while the Times was also up.In the Popular sector, the Daily Record recorded a readership increase… Continue reading NRS National Newspaper Round-Up: Jan – Dec 2008

All you need to know about IPTV on just one page, covering definitions, impact on advertising and the current and future market.

All you need to know about Broadband Video on just one page, covering definitions, impact on advertising and the current and future market.

The latest regional ABC figures, for January to June 2008, show that the Manchester Evening News is Britain’s top paid for regional title following the decision by ABC to combine paid-for and free distribution for the first time.In the top ten paid regional newspaper groups, Archant London Group was up by a massive 326.1% year… Continue reading ABC Regional Newspapers: January-June 2008

All you need to know about DTRs on just one page, covering definitions, impact on advertising and the current and future market.