BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service.The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards the… Continue reading BSkyB Launches £20 Million Campaign To Promote Sky Plus
The latest ABC regional newspaper figures for the January to June 2003 period once again paint a mixed picture for the top ten paid regional newspaper groups. The strongest performance came from Kent Messenger Weekly Newspaper Group, which saw the total circulation of its titles increase by a solid 8.6% year on year to 166,995.… Continue reading ABC Regional Newspapers: Jan-Jun 2003
Dennis Publishing is hoping to boost circulation at its flagship men’s lifestyle title, Jack, by relaunching the magazine with a new larger format.The new look title will appear on news-stands this November and will increase in size to National Geographic proportions in an attempt to raise visibility and awareness at point of sale.The magazine will… Continue reading Dennis Reveals New Look For Jack Magazine
Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV
With the latest figures from the IAB showing that internet advertising is quickly reaching maturity, Nick Sparey, consultant at Media Audits, explains that accountability is key to making online an increasingly important part of the marketing mix.The growth in internet advertising has been well-chronicled for some time now, with the medium developing in size through… Continue reading NewsLine Column: Accountability Will Be A Key Measure Going Forward
The topical issue of Return On Investment will be the central topic at the 2003 Advertising Effective Symposium in Frankfurt this June.Hot on the heels of ZenithOptimedia claiming ROI as a core principle, the two conferences, Effective Communications and Advertising Effectiveness, will take a fresh look at the issues.According to the organisers: “The notion of… Continue reading Ad Conference To Address Issues Surrounding ROI
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul-Dec 2002: Gaming Titles Boosted By PlayStation 2
JanuaryJanuary was a good month for AOL Time Warner, which struck what could be the biggest global cross-media marketing deal in history with the world’s largest advertiser Unilever (see AOL And Unilever Strike Global Cross-Media Deal). Meanwhile, the Interactive Advertising Bureau made a New Year’s resolution to make internet advertising more accountable. Elsewhere, Yahoo! UK… Continue reading End Of Year News Round-Up: New Media
Young people’s media habits are changing so rapidly that in ten years time traditional forms of advertising may no longer be so effective.This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday.Presenting research from the recent Snapshot of Youth survey, Byfield… Continue reading MRG 2002: Traditional Forms Of Advertising Come Under Threat
Express Newspapers has confirmed that the new Sunday Star will be launched this weekend with a cover price of 35p.Speculation suggests the low price could spark a price war with what is likely to become the paper’s biggest rival, tabloid market leader the News of the World, which sells for 65p.The details of the new… Continue reading Sunday Star Set To Spark New Price War
