Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail.To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key variables… Continue reading New Research Looks At Increasing Customer Magazine Success
The start date for the digital switchover has been announced today by Digital UK, with Whitehaven and the surrounding area of Cumbria having BBC Two switched off on October 17 this year.Speaking today, Ford Ennals, chief executive of Digital UK, said that the remaining three analogue channels will be switched off four weeks later on… Continue reading Digital Switchover Gets October Start Date
Marketers choosing to ignore the ever-powerful 50+ market are playing a dangerous game, according to new marketing think tank ASK, which reveals the findings of its largest ever survey, highlighting key challenges to unlocking the sector’s value.The old view that a consumer is dead by the time they reach 35 is a highly risky view… Continue reading Re-Thinking The Over 50s
class=”article”>Internet piracy has long been associated with music, but Ben Coppin, COO of leading Internet monitoring company, Envisional, explains that internet piracy of TV programmes is beginning to shape the future of the television industry in much the same way as early music sharing networks did for record companies….The online distribution of music, films and… Continue reading NewsLine Column: Watching The Programme Pirates
The latest ABC regional newspaper figures for the six months to June 2004 open a mixed bag of results for the UK’s top ten paid regional newspaper groups, with the highest circulating publishers amongst the worst hit. The market leading Sunday World All Editions Group suffered a decline in combined circulation of 3.7% year on… Continue reading ABC Regional Newspapers: Jan-Jun 2004
The IPA has today launched a wide-ranging research initiative providing the advertising industry with a single source media survey. Lynne Robinson, research director at the IPA, explains why a credible multi-media measurement system is needed to boost the perceived professionalism of the industry …It seems that everyone, these days, is calling for multi-media measurement to… Continue reading NewsLine Column: Introducing Multi-Media Measurement
The online advertising industry is expected to grow by more than 50% this year as more and more marketers realise its value on the media schedule. With this in mind, Martin Child, managing director of search targeted marketing firm Overture, looks at how the online marketing model will evolve over the coming months…It’s no secret… Continue reading NewsLine Column: The Future Of Online Marketing
ITV saw a tricky day yesterday as shareholders voiced anger at the company’s first AGM since the merger of Carlton and Granada. The broadcaster closed down 0.77% at 129p following uproar at a £15 million award to former ITV boss, Michael Green, earlier this year (see Green Relinquishes Roles As ITV Chairman Designate).However, in what… Continue reading Sharewatch: ITV Tumbles Following Shareholder Uproar
BARB has announced that Bjarne Thelin, director of planning at Carlton Television, will replace Caroline McDevitt as chief executive of the audience research body early next year.McDevitt, who has held the chief executive’s position for five years, announced she was standing down in July, after overseeing the implementation of a new television audience measurement system… Continue reading BARB Appoints Thelin As New Chief Executive
The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between… Continue reading IPA Conference To Address Future Of Media Measurement
