The Telegraph group is launching an interactive promotion with John Smith’s ale which is giving readers the opportunity to write sports features.The campaign, designed to reinforce the current TV adverts, will invite readers through newspaper, online and direct mail promotion, to submit “no-nonsense” 100-word articles about top televised sporting events.The “Just ‘Ave It” campaign will… Continue reading Telegraph Launches John Smith’s Campaign
The Sunday Times is to launch a new stand-alone motoring supplement called Driving as part of its September relaunch (see Sunday Times Plans September Relaunch For Style).The new supplement will replace the existing Motoring section, which appeared in the back of the paper’s current sports section, and is to be edited by Nick Gardner. It… Continue reading Sunday Times Launches New Motoring Section
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period January to June 2002. The figures reveal a less than impressive performance for the majority of the top ten paid for regional titles, with circulation declining virtually across the board year on year. Birmingham’s Sunday Mercury experienced the most significant downward… Continue reading ABC Regional Newspapers: Jan-Jun 2002
Paragon Publishing is extending its portfolio of gaming titles with the launch of an unofficial GameCube tips magazine called Cube Solutions.The bi-monthly title, which has been unveiled today to coincide with tomorrow’s European launch of the Nintendo GameCube console, is aimed at “hardcore gamers” and will focus on tips, gaming solutions and cheats. The magazine… Continue reading Paragon Extends Portfolio With Cube Solutions
Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
Casino-on-net.com moved up from third place to become the most popular online advertiser during November. The site gained exposure among 5511,000 individual at-home internet users throughout the month and commanded a 37.4% digital reach. Dell.com slipped from the top spot in October to become the fourth most popular online advertiser during November. The site was… Continue reading New Media Round-Up
2001 was MediaTel’s twentieth year in the media business, but there are no signs that we have stopped growing yet. The year began with the industry getting to know online accounts database NewBizMoves, which launched at the end of 2000 and has gathered strength and subscribers as this year has progressed.Springtime saw another product added… Continue reading MediaTel In 2001- A Review Of The Year
The teenage magazine market is known for being as unpredictably moody as its target readers and the latest ABC figures show that at the moment its audience is shrinking.Unfortunately publishers cannot simply wait for their readers to grow up. The Office of National Statistics figures for 1999/2000 showed that 7-15 year olds spend an average… Continue reading Feature: Pleasing The Teens
Cinema, a newfangled miracle at the start of the last century, began this one as decidedly old media. Yet despite an increasing number of rivals for adspend and even the role of showing movies, the medium has held onto, even increased its place in the industry.The last fifteen years have seen a steady increase in… Continue reading Feature: Cinema Is Still Going Strong
The Communications White Paper published today will see the creation of Ofcom, a regulator for the whole communications sector including TV, radio and telecommunications. It will have concurrent powers with the Office of Fair Trading to exercise Competition Act powers for the communications sector, and it is thought that it is these general powers which… Continue reading Chris Smith Unveils Ofcom
