Caroline Manning shares the reflections and resolutions that will guide her planning in the year ahead.

The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.  

In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world. 

In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.

Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.