The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.  

In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world. 

In part one of a three-part series, Initiative’s Caroline Manning explores how the role of media planners has grown to encompass more consultative work.

Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.