We need to rediscover an ability to think plurally, to think multiple-disciplined, to think ‘horizontal first’ and to champion ‘horizontal mavericks’, writes OMD’s Clare Peters.
Clare Peters
Executive Director, Head of Planning, Manning Gottlieb OMD
Clare has been at Manning Gottlieb OMD for eleven years and as the Head of Planning, is responsible for the overall planning output of the agency, ensuring planning solutions are at the highest level of creativity and effectiveness.
Clare has a wealth of experience in brand planning, having worked with an impressive portfolio of brands including: Diet Coke, Carling, PlayStation, FRANK and Knife Crime, to name a few. The recent success of John Lewis and the brand’s continuing rise, including winning the Creative Effectiveness Cannes Lion, is one part of her time at Manning Gottlieb OMD that Clare is most proud of. As is her recent work with Age UK, which this year was awarded the Cannes Gold Lion for Excellence in Media Planning and Silver Lion for best use of data.
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