Ofcom says trials being announced today are the next step in potentially helping hundreds of small stations to start broadcasting on digital radio.
ARCHIVE ▸ David Pidgeon
Say Media, Quantcast and InSkin Media also rank highly – but Facebook, LinkedIn, Channel 4 and ITV achieve the lowest scores.
Bauer Media UK has announced the appointment of Linda Smith as interim chief operating officer of Bauer Advertising on an initial 12 month basis.
The Publishers Audience Measurement Company (PAMCO) will launch next year with current NRS chief, Simon Redican, at the helm.
Built to simplify and improve transactions between the six leading UK national newspaper groups and media agencies, PATS now has three large agency groups signed up.
Automated ad platform Rubicon Project has reached an £82.2 million agreement to acquire retargeting specialists Chango.
One of the UK’s biggest advertisers, Procter & Gamble, has become the first brand to be formally recognised for complying with good practice when using online data to target ads at people.
With more than 15 years’ experience specialising in cross platform content production and marketing, Marchi has worked across entertainment, drama and news, winning an Emmy along the way.
#AWEurope: Dave Trott, the man behind some of the most iconic ads of the last 30 years, has said advertising has lost its creativity and the industry is wasting billions of pounds creating ads that have no impact.
All 4 replaces 4oD and hosts all of Channel 4’s linear channels, digital content and other online services.