UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
ARCHIVE ▸ David Pidgeon
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
Ofcom says it wants to create a regulatory environment which fosters investment and innovation in the IoT, which is likely to see billions of devices wirelessly connected to the internet and each other.
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide’s global CEO Dave Sackman says it’s more than just gamers that will benefit.
Days after the media went berserk as it reported the demise, after 44 years, of the Sun’s infamous page three feature, the red top has today published a picture of topless model – complete with a cheeky wink at the camera.
James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.
Amazon Studios has announced plans to produce and acquire original movies for theatrical release and early distribution on its VOD platform, Amazon Prime Instant Video.
In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.
Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.