This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.
ARCHIVE ▸ David Pidgeon
Sky’s Jeremy Darroch says the latest review must address Openreach’s “conflict of interest” as a subsidiary of BT or “risk extending the problems” that are affecting the industry and its customers today.
The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.
Bampton has agreed with the broadcaster’s new owner, Viacom, to continue as a part-time consultant for Channel 5 from 1 April to help with the transition.
Despite the good news, the group warned that the future will be met with political and economic uncertainties.
After a rocky start to the year, February saw further circulation declines in the newspaper market, according to the latest ABC figures.
Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.
“It’s a problem, but I don’t think we know how big a problem,” said the IAB’s director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.
Continuing its unrivalled dominance, the Daily Mail leads with a combined print and digital readership of almost 23.5 million, with a fairly even split across print, PC and mobile.
