The absence of marketing professionals from many boardrooms is a “remarkable” and “worrying” problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.
ARCHIVE ▸ David Pidgeon
Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.
Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.
Walled gardens, the end of old rivalries and native advertising had the newspaper industry locked in debate this week. Here, Newsline reports on how the future is all about working together.
Creator of the popular Peace ad blocker admits only a more “nuanced, complex approach” would be fair.
Top names operating in the programmatic space give their views on a range of issues – from programmatic’s growth and logical next steps, to the thorny issues of viewability, ad faud and measurement.
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.
Sky is set to offer satellite households an “Apple and Netflix-style” experience, moving on from the grid-style guide that the broadcaster first developed back in 1998.
Days after announcing it is to sell the Financial Times, Pearson has confirmed plans to sell its 50% stake in the Economist Group.