The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn’t – and how marketers can win the hearts and minds of mobile consumers.

37% of mobile users claim to have used an ad blocker in the last month – as desktop use rises 10% to 38%.

Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.

The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.

Channel 4 has won the rights to broadcast the Formula One World Championship from 2016-2018 – after the BBC ended its contract three years early in an effort to save costs.

The Exchange Lab’s CEO, James Aitken, will leave the company following the deal – making way for executive chairman Chris Dobson to step up.

Reeves, who was already acting in the role on an interim basis after Tim Cain stepped down, has worked within the media and advertising industry for over 30 years.

Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.

Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?

Lee Fels will head up Teads’ publisher offering in the UK after an eight year stint at the Guardian.