Brands are set to act more like publishers and media owners as the drive to produce branded content naturally evolves, according to Unilever’s Hamish Priest.

The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.

Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.

Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.

We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.

Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.

As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.

The National Readership Survey (NRS) has announced the appointment of Simon Redican as its next Chief Executive.

Matthew Hook, the chief strategy officer at Carat UK, has been promoted to managing director – while Dan Hagen, currently the head of planning, is set to take on Hook’s previous role.

Speaking at MediaTel’s CES Debrief, Decipher’s Nigel Walley says media owners can no longer afford to keep making new apps for proprietary operating systems in what has become a deeply fragmented market.