I wonder how many delegates returning to their desks today after the 2006 MRG Conference will heed MRG Chairman, Hugh Johnson’s, parting comment to push for research to be higher in their organisation. It’s a very reasonable plea, and the current technology-led environment is as good a time as any to demonstrate that key business… Continue reading MRG Conference: Vienna Overview

The Economist simultaneously celebrated a landmark achievement last night and ushered in a new management regime.Publisher David Hanger welcomed a large gathering of agency and advertiser guests to a reception at London’s Earth Galleries to mark circulation reaching one million copies worldwide. Infact, he reported that the landmark achieved in the July-December ABC reports had… Continue reading The Economist Celebrates Soaring Circulation

Today marks the first day of the new “dream team” tenure at the Telegraph, as Jim Freeman starts in his role as head of trading, reporting to executive director Dave King, former EMAP Advertising MD and Carat broadcast director.When Freeman’s hiring was made public in January, King said: “I am delighted to announce such a… Continue reading Telegraph Appointments To Usher In Sales Overhaul

Commenting on ITV’s new marketing body, Thinkbox, in today’s Media Guardian, Jim Hytner, the former marketing boss of ITV and five (and now group brand and UK marketing director of Barclays) is positive, understanding and ready to listen – but ultimately uncertain that the initiative will make a significant difference. He also doubts that the… Continue reading Hytner Welcomes Thinkbox, But Doubts Its Influence