There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.

“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.

Speaking at the Online Video Summit in London yesterday, Tremor Media’s VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues – accountability is much more deeply researched in the US; and creative treatments for online video are more developed.

Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.

Martin Kelly, managing partner of Infectious Media, and former media director at Agency Republic, has published a series of predictions for the European buy-side market in 2011 that will chime with some and concern others.

GroupM’s expectations for the global advertising economy are slightly more bullish than those released by Zenith yesterday.

Advertisers today welcomed Culture Secretary Jeremy Hunt’s announcement that the UK is pressing ahead to achieve up to 90% coverage for “superfast” broadband by 2015.

Speaking at the Future TV Advertising Forum on Friday, Ed Couchman, commercial controller, future and digital advertising at Channel 4, said that the broadcaster has set up its own online viewing panel of over 250,000 people.

Zenith Media’s latest global forecasts, released today, predict annual growth of between 4.6% and 5.2% for the next three years, driven by developing markets and digital media.

In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.