Well it can’t be the year of mobile yet again and it won’t yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?
ARCHIVE ▸ Derek Jones
During the course of Adam Crozier’s interview at the MediaTel TV Summit on Thursday he was asked by Raymond Snoddy why ITV did not buy Channel 5.
In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”
Speaking at O’Reilly Media’s Web 2.0 Summit in San Francisco yesterday, Google Chairman and CEO Eric Schmidt appears to have done little to douse the fires he started by referring to “dumb TV.”
ITV has announced an increase in advertising revenue – up 16% for the first nine months of 2010, while group revenues are up 11% year on year to £1,456 million (2009: £1,312 million).
I attended two events on connected TV last week, and, accepting natural bias, one (our own!) enthused me and left me scratching my head at the number of “hedging your bets” alliances that are going on out there across numerous exciting platforms; whilst the other left me, well… just plain concerned.Let’s start positive. Our second… Continue reading The future of TV excites us… rather more than our millionaire MPs!
The challenges to the future of TV advertising and TV research were squarely laid down in the first session of the ASI European TV Symposium in Paris today.
Margo Swadley, the BBC’s head of audience research for audio and music, opened the ASI European Radio Symposium by putting a brave face on digital radio take up in the UK.
Having been apparently bullish about its aggregated news product when we covered developments just weeks ago, it appears now that News Corporation has pulled the plug on “Project Alesia”.
We have taken the temperature on next Tuesday’s nationwide launch of the Independent’s new 20p quality newspaper, i – and found it has the capacity to reach both ends of the thermometer.