Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
ARCHIVE ▸ Derek Jones
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
“Higher national advertising revenues, together with A&N Media’s focus on cost control, will lead to significantly higher profits for the full year, compared to last year,” Daily Mail and General trust reports this morning.
In a week that saw Project Canvas given a new (real) name, YouView, and a launch date (by July 2011); further discussion of 3D and some potential delays to 3D growth; and more revealed about Google TV, it’s a comment from William Cooper that I think is worth dwelling on…
The conference was not just about the BBC and Sky – it was about an industry that felt it delivered world-class, diverse and (often) risk-taking content, but was not getting enough recognition and that was suffering unreasonable pressure on production budgets…
During the MacTaggart Lecture, the BBC director general Mark Thompson seemed keen to throw the commercial channels a number of olive branches, albeit this was a political lecture and there were further implications to everything he said.
Derek Jones, MD for MediaTel Group, asks if “the temptation in the digital world is more and more to play safe, save time (and cost) and use the middleman…?”
Last week’s ISBA conference focused heavily on the new media world – with emphasis particularly on social media.
Yahoo’s UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only “in the first or second inning of personalisation” currently.
Speaking at today’s FT Digital Media & Broadcasting Conference WPP’s CEO Sir Martin Sorrell said that clients were “missing a trick” by not investing more of their marketing budget in digital, but “the pace of change is so fast it makes it difficult.”