One of the talking points at MediaTel Group’s Youth, Media and Technology event at Channel 4 last week was the use of BBM – Blackberry Messenger.
ARCHIVE ▸ Derek Jones
The New York Times has revealed “sign-up” numbers for its new online model launched on March 28th. However, as with many of the new online models currently, these figures can be no more than an initial indicator until renewal levels come into play, and initial offers run their course.
I was at Admonsters’ OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers’ ad operations teams must be similarly drowning in data. Loads and loads of data.
In 1998, a director of MediaTel, Simon Martin, who was previously at PHD, and is now making a name for himself in non-media areas at Experian, wrote a MediaTel whitepaper outlining a vision of a changing media buying and selling environment driven increasingly by web-based platforms.
Do you think today’s teenager generation will consume media in 10 years’ time in a way that is fundamentally different to that of current 25 to 30 year olds?
At the IPTV World Forum event in Olympia yesterday, the panel discussion confirmed that standards and metrics were further barriers to growth currently for video-on-demand.
Channel 4 is to launch an iPad app for its 4oD catch up service in three weeks’ time.
There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky’s content investment and innovation record, and get in a dig or two at the competition.
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.