Just three companies – Alphabet, Amazon and Meta – will be worth half of the $1tn global advertising market by 2023, according to WARC forecasts.

Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.

STV is set to have its highest advertising revenues on record this year, following parent group ITV’s recent forecast this 2021 would be record year.

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.

Tesco and dunnhumby are launching the “UK’s largest closed loop grocery media and insight platform”. 

BARB released a list of the most-watched programmes on TV sets across all linear and streaming services in October 2021.

Jerry Daykin has left his position as EMEA senior media director at GSK for a new media opportunity with “truly global leadership.”

Snap has created a senior head of retail and ecommerce role and hired an ASOS exec Amber Sayer to fill the position. 

Contextually targeted ads drive more than three times more engagement than IAB standard ads, according to new research.