Male advertising accounts managers and creative directors earn on average 15.2% more than their female counterparts, according to new data from the Office for National Statistics.
ARCHIVE ▸ Ellen Hammett
News UK’s commercial arm, The Bridge, has hired Ian Hocking to fill the newly-created role of head of programmatic.
Time Inc. UK has launched an in-house TV production arm that will create quality factual programming for major UK broadcasters.
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
Sky Mobile will allow customers to keep unused personal data for up to three years.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
As Dmexco starts priming the industry for its 2017 event, two of the most influential women working in advertising have criticised the global conference for facilitating discrimination against women.
Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.