Should publishers always follow what algorithms tell them? ELLE’s editor-in-chief Lorraine Candy doesn’t think so – and said her creative team is much more likely to trust human intuition over data.
ARCHIVE ▸ Ellen Hammett
News UK, the publisher of The Times, Sunday Times and The Sun, is experimenting with its paywall by making some of its archived content available to non-paying subscribers.
From gender-specified areas, to half-dressed women walking the floors, if this female reporter has taken one thing away from Dmexco 2016, it’s that the gender debate in adland is far from “fucking over”.
As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE’s co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.
While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
JCDecaux has completed the synchronisation of four ‘visual display clusters’ on Oxford Street, where half a million people visit each day.
Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.
Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.
Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.
The latest NRS PADD results for magazine brands prove that print is still very much in fashion – with the majority of titles managing to retain a loyal print audience.