The Financial Times, Santander, Agenda21 and comScore give their solutions to some of digital’s biggest advertising headaches.
ARCHIVE ▸ Ellen Hammett
In future, the publisher says it will focus on innovations in the digital space, distribution models and hyperlocal targeting.
Jim Stevenson, a digital transformation consultant, argues that in the short-term at least, this is a viable commercial strategy.
Speaking at the 2016 DailyDOOH Media Summit on Tuesday, WCRS’s Dino Burbridge described a Matrix-style era where tech allows advertisers to control what we see.
Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.
Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
A digital out-of-home billboard in Sweden has been caught red-handed playing “rough” pornographic video clips.
A new partnership between Exterion Media, Proxama and Mapway is set to see city buses send real-time travel updates and contextual in-app ads to passengers from May.
Citing a “below expectation” circulation, The New Day will go to print for the last time on Friday 6 May.