Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to ‘harmful’ advertising.
ARCHIVE ▸ Ellen Hammett
From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.
MEC UK’s chief strategy officer has said that agencies are “appalling” at giving publishers enough time to put campaign proposals together.
The CEO of Time Inc UK has said that he is open to discussions about importing an ‘ROI-guaranteed’ initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
In a statement released on Wednesday, the WPP chief executive said it will take a “significant amount of time” to assess the long-term implications.
It is the broadcaster’s first consecutive year of profitability in its 20-year history.
Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.
The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week
Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.