Speaking at the Digital Media Strategies conference on Wednesday, Trinity chief Simon Fox said that The New Day will take on a similar approach to brands and instead have a “very active” social push.
ARCHIVE ▸ Ellen Hammett
Amid speculation of a fall in sales, Trinity Mirror has confirmed that it will be holding The New Day’s cover price at 25p.
Chief executive David Abraham said he does not see an “existential threat” on the horizon – and that privatisation is merely “a solution in search of a problem”.
Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.
A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.
The media research sector is set for an interesting future, finds Ellen Hammett.
ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.
The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.
Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.
Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.