NRS PADD: Mobile continues to play an integral part for readership for most newsbrands – except for The Times and the i, which are still best enjoyed in print.
ARCHIVE ▸ Ellen Hammett
NRS PADD: While print makes up the bulk of readership for Hello, Heat and Men’s Health, mobile continues to play a growing role for the majority of magazine brands.
The former Braben MD, who is currently partner and director at Finn London, will lead a newly extended team.
Following last year’s sexist debacle, Newsline caught up with Dmexco’s founder, Christian Muche, to find out what one of digital marketing’s biggest annual conferences is doing to promote gender equality.
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways – and on a scale that has been impossible until now.
It might be feeling some pressure, but as Albert Read takes over from Nicholas Coleridge as MD of Condé Nast Britain, he shares with Ellen Hammett his strategy for keeping a century-old business afloat in a digital-first world
Channel 4’s debut episode of The Great British Bake Off drew in an average audience of 5.8 million on Wednesday (29 August) and a 27% share, according to BARB overnight figures.
New research from the7stars reveals less than a third (29%) of Brits say they would like to own a device such as Google Home or Amazon Echo in future.
WFA research indicates a dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud.
Revenue at Rupert Murdoch’s News UK declined -19% in the 12 months ending 30 June 2017 – which parent company News Corp has largely attributed to political uncertainty following Brexit.