The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.
ARCHIVE ▸ Ellen Hammett
While Private Eye’s circulation decreased by a small -0.11% period-on-period, the title was up a healthy 8.6% year-on-year to 249,900.
Look’s circulation declined by more than a third (-34.2%) between January and June 2017 and -35.4% year-on-year.
H Bauer Publishing’s Take A Break Series shone out in an otherwise sad and struggling women’s weekly market for the January to June 2017 period.
According to measurement firm Verto Analytics, UK adults accumulate 42.7 million days a month across Google properties.
Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.
He’s ambitious, he’s moving quickly and he has very big plans. Ellen Hammett interviews MC&C’s MD, Mark Jackson.
68% said they find the ‘bimbo’ portrayal most offensive.
For the 12 months to the end of June 2017, UK profit fell from £1.5 billion the previous year to £1.29 billion.
A little over two years since launch, women’s online platform The Pool has decided to test out a new paid-for subscription option for £3 a month.