The Manning Gottlieb founder will leave Ebiquity at the end of the year after 10 years as a director of the company.
ARCHIVE ▸ Ellen Hammett
DWA specialises in ad-tech, real-time insight, and management decision support to a range of integrated, global media, including programmatic, search, social, and demand generation.
Magazine brands BBC Good Food and Radio Times recorded huge mobile readership gains between October 2016 and September 2017, according to the latest figures from NRS PADD.
It is the first time mobile has accounted for almost 50% of both newsbrands’ readership.
A spokesperson for Oath said: “Oath is a values-led company and we take all complaints and allegations from our employees extremely seriously and we move fast to act on them.”
It is the second account win for the7stars in a week.
A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.
According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
Speaking at Future TV Ads on Thursday, Total Media’s head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.