Advertising revenue also grew by 49% to $10.3 billion.
ARCHIVE ▸ Ellen Hammett
The final episode of the baking contest pulled in its biggest audience of the series last night (31 October) with 7.7 million viewers and a 34.6% audience share.
Ellen Hammett interviews two women who are looking to challenge the status quo from the ground up with an ambitious scheme to improve the prospects for women working in media.
Mediacom’s head of emerging digital activation EMEA, Renee Mellow, warned marketers to think about the region they’re in before they go real-time.
Quality market titles the Financial Times and the Guardian, alongside Metro’s UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.
The latest IPA Bellwether report also reveals a stagnation in main media spend and ‘historically subdued’ financial optimism.
In the first half of 2017, advertisers spent £699 million on video ads – a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
The acquisition of US-based digital audio ad sales company, AudioHQ, makes DAX the largest digital audio advertising platform in the world.
Frogley replaces Amanda Morrissey, who is stepping down as CEO after 18 months to become president of global strategy, Publicis Spine.
The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.