Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
ARCHIVE ▸ Jack Benjamin
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.
In brief: the layoffs affected “hundreds” of staff members, but reportedly remained in the “single-digits” as a percentage of CNN’s total staff.
In brief: a group of British website publishers have filed a class action lawsuit against Google and its parent company Alphabet alleging anti-competitive practices.
In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.
But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.
In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
