In brief: BuzzFeed will use ChatGPT creator OpenAI’s publicly available application programming interface to create personalised content and quizzes.
ARCHIVE ▸ Jack Benjamin
Sky’s advertising revenue declined 9.6% in Q4 2022 and decreased 1.9% for the full fiscal year 2022 when excluding the impact of currency.
In brief: the Amazon Music app has been added to Sky Glass, Sky Stream, and Sky Q.
Advertisers unwittingly spent £110m last year on misinformation sites, according to NewsGuard.
The new strategy comes as the number of people working in advertising and marketing fell by 14% between 2019 and 2022.
In the second part of a series on UK newsbrands that have launched in the US in recent years, the US Sun’s editor-in-chief and director of digital discuss takeaways from the 2020 launch.
In brief: Mel Leslie has joined Newsworks as agency and client relations director amid a number of additional hires.
In brief: Dawn Ostroff, Spotify’s chief content and advertising officer, has resigned amid the layoffs and a corporate reshuffle.
In brief: BARB’s current panels include 5,150 homes, which it is seeking to grow to 7,000.
Route Research’s Denise Turner talks through findings from their Q4 OOH report, its first since lockdowns were lifted.
