Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.

The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.

The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.

The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.

An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.

In brief: S4 Capital CEO Sir Martin Sorrell revealed he had a successful keyhole surgery to remove a tumour in February.

The creation of the task force follows Italy’s decision to ban ChatGPT earlier this month.

Max will combine the offerings on HBO Max and Discovery+, with three price tiers for users to choose from.

The figures represent a 32.5% increase in year-on-year growth, a significant rebound from the pandemic. The US remained the top recipient with £3.9bn of value.

The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.