Advertiser trade body ISBA has partnered with the Influencer Marketing Trade Body (IMTB) to promote the Influencer Marketing Code of Conduct for wider adoption.

GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.

A growing chorus of former employees are beginning to speak out against Elon Musk’s ownership of Twitter as he continues to undermine the platform’s content moderation.

Former Experian and GroupM tech leader Javier Campos will join Fenestra to deliver proprietary AI in a programmatic environment.

The website launch comes as part of publisher Reach’s plan to expand its titles into the American market.

In brief: Klein will join as a non-executive director in September following a five-year stint at Sky.

More than 60 organisations have signed on to Outvertising’s statement urging brands to stand their ground this month against an unprecedented and coordinated backlash to Pride Month.

The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.

Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.

Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.