In brief: whereas the first consultation asked advertisers whether they would be happy to contribute in principle, the second asks about the details of the contribution.
ARCHIVE ▸ Jack Benjamin
In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.
In brief: the layoffs are equivalent to about 6% of its global workforce.
NUJ members are deciding whether recent concessions to the BBC’s plans to “modernise” its local services are sufficient.
Current chief operating officer Greg Peters will join Ted Sarandos as co-CEO.
In brief: Lomax has worked at Google, YouTube’s parent company, since 2011 in various executive positions.
In brief: Louis Vuitton has taken over the façade at Harrods as part of a broader OOH campaign planned by Publicis Media Luxe.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Krichefski will be responsible for managing GroupM’s business strategy, operations, and growth across EMEA and the UK.
Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.
