Nearly all advertisers are now combining CTV and digital video buys.

In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.

The accelerated shift to ecommerce that occurred during the pandemic has cooled off, according to the latest ecommerce report from AppsFlyer.

Reddit’s director of Disruptors, Ryan Angerami, explains why what’s best for Redditors tends to be what’s best for clients.

The Omnicom media agency has promoted its head of client experience Amy Matthews to the newly created role of chief experience officer.

In brief: Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play 

Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.

Activist group Brandalism has placed artworks on billboards that satirize marketing for airlines that the group says are contributing to rising greenhouse gas emissions.

In brief: Dentsu has partnered with Comscore to shift its local TV buying to a Comscore-based currency in the US.

In brief: Amazon’s first week of streaming TNF exceeded expectations.