The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.

Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.

Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.

Q1 2022 data from NABS shows calls relating to mental health jumped by 15% year-over-year.

Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.

Streaming giant Netflix reported it lost 200,000 subscribers during Q1 2022 and expects to lose 2 million for the second quarter.

Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.

The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined

The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.

Streaming choice has exploded, but in opposition to many market expectations, consumers are planning to either increase or make no change to their current streaming service subscriptions