Half of global audiences who have seen digital out-of-home ads say they were encouraged to make a purchase “there and then”.
ARCHIVE ▸ Jack Benjamin
Reporters Without Borders’ 2022 World Press Freedom Index highlights greater divisions within and between countries.
NewsGuard CEOs explain how programmatic advertising is funding Russian propaganda and healthcare hoax sites.
Fanbytes, the social media and influencer marketing agency, has been acquired by digital-first media agency Brainlabs.
Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit
The proportion of US households who have video streaming services grew just 0.4% quarter-on-quarter, according to the latest Kantar data
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
Kirya Francis talks to The Media Leader about the challenges and the rewards of working as chief diversity officer for Omnicom’s Advertising Collective.
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.