With UK summer here and pub gardens and advertising office roof terraces in full flow we asked The Media Leader team for their top 5 beer adverts: 1. “Here’s to you Ahab” – is it even a list of adverts if it doesn’t feature the Guiness surfer ad? 2. “I can see the pub from… Continue reading The Media Leader Loves: Classic beer ads

The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.

While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.

From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.

The acquisition ends two years of ownership uncertainty.

Media Horizons: The key trends influencing media’s next 12 months Get full-funnel functional: The role of first-party insights Precision targeting and high-impact results? The secret sauce is data Video: Firmly in the frame The verdict is in: True crime pays

The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.