Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.

Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.

Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.

Imogen Fox, The Guardian’s global chief advertising officer, answers our probing and quick-fire Leading Questions.

Seedtag’s UK MD and international head of agency, Marko Johns, is next up to answer our probing and quick-fire Leading Questions.

Our Future Media Leader of the Year and Just Eat Takeaway’s senior media manager for northern and southern Europe answers our probing and quick-fire Leading Questions.

To kick off our new series, JCDecaux’s Grand Prix award-winning leadership team of Chris Collins and Dallas Wiles answer our probing and quick-fire, Leading Questions.

Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.