While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.
ARCHIVE ▸ James Longhurst
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.
From networking to training, experts from Nabs, Grace Blue, Conker and more share advice about how to navigate this period.
The acquisition ends two years of ownership uncertainty.
Media Horizons: The key trends influencing media’s next 12 months Get full-funnel functional: The role of first-party insights Precision targeting and high-impact results? The secret sauce is data Video: Firmly in the frame The verdict is in: True crime pays
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.
Nominations at Global Conference Network’s Conference & Events Awards include best team.