New technology allowing advertisers to target potential customers while they use their bank card in a cashpoint has the potential to deliver 2.8 million one-to-one advertising messages during each campaign, its creators say.The technology, dubbed ATM:ad, enables advertisers to run campaigns across building society and bank cashpoints, and has already been used by high profile… Continue reading Cashpoint Campaigns Pinpoint Captive Audiences
ARCHIVE ▸ James Holland
The final bidders for the last remaining FM licence in Manchester have been revealed by industry regulator, Ofcom, with competition set to be fierce amongst the 19 companies vying for the broadcast rights.Amongst those bidding for the much sought after spectrum space are Scottish Media Group, Emap and Capital Radio, each proposing alternative and rock… Continue reading Ofcom Lifts Lid On Manchester Radio Bids
Media super-regulator, Ofcom, has set out the first timetable for digital TV switchover, specifying which towns and cities will lose their existing analogue coverage, and when.Under the watchdog’s plans, Carlisle, Exeter and Cardiff will be amongst the first cities to lose their analogue signals in 2008, while the Channel Islands will be the last to… Continue reading Digital Switchover To Begin In Three Years
The Telegraph Group has announced a “major re-shaping” across the entire company, designed to cut costs and raise funds for an ambitious investment of £150 million in new production facilities and improved colour printing.The move is the biggest change to be introduced to the company since it was bought by the Barclay brothers last year.… Continue reading Telegraph Makes 90 Editorial Staff Redundant In Reshaping
Media industry regulator, OFCOM, has today advertised the latest FM radio licence in its programme of development for the nation’s radio spectrum, inviting submissions for a new service to be launched in the Solent area, covering Southampton, Portsmouth, the Isle of Wight and West Sussex.The new licence is expected to serve around 1.25 million adult… Continue reading Ofcom Invites Bids For Solent FM Licence
Guardian Media Group Radio has decided that it will now not submit an application for the new Manchester radio licence, on the grounds that it is not commercially viable.The move represents a complete U-turn for the company, which announced its intention to create a 24-hour speech and news station for the region, dubbed Channel M… Continue reading GMG Pulls Out Of Manchester Radio Race
Yesterday’s announcement by BSkyB of massively increased subscriber figures was coupled with chief executive James Murdoch’s dismissal of Freeview as a threat to the company’s dominance, as Sky enjoyed its strongest quarter since 2002.Sky’s subscriber base now represents almost a third of homes in Britain, and while Freeview has seen staggering growth in recent years,… Continue reading Sky Confident Subscriber Rise Can Quash Freeview
Satellite TV giant BSkyB has announced its interim results, pleasing investors with revelations of 192,000 new subscribers in its second quarter, 25% year on year operating profit growth and a 44% increase in earnings per share to 12.1 pence.The results will be a welcome relief for Sky’s chief executive, James Murdoch, who was the company’s… Continue reading Sky Ends Subscriber Woes With Massive Q2 Rise
Video Networks’ on-demand TV provider, HomeChoice, has announced a large-scale extension of its replay service, allowing customers to access popular programming from the BBC, Channel 4 and Chelsea TV, for up to seven days after it has been broadcast.A total of four new BBC channels will now be added to the line-up, and the number… Continue reading HomeChoice Boosts Replay To Encompass Digital Channels
Reports this morning suggest that at least 20 journalists will leave the Financial Times following a voluntary redundancy programme designed to cut costs and boost performance at the troubled newspaper.The redundancies follow a wide-ranging cost-cutting programme, designed to save around £7 million, which saw the paper’s respected Creative Business supplement being closed last year. The… Continue reading Staff Cuts Made To Boost Financial Times Fortunes