JanuaryThe radio industry got off to a controversial start in 2004, with the BBC forced to drop drinks giant Coca-Cola as the multi-million pound sponsor of the weekly music charts used by Radio One. The move followed a wave of criticism, and forced the Corporation to find a way out of its two-year deal with… Continue reading NewsLine End Of Year Round-Up: Radio

JanuaryNews that the UK was the the world’s ninth largest broadband country set 2004 off to an optimistic start in January, with research firm Point Topic stating that broadband is “clearly established as one of the fastest growing new technologies in history” (see UK Becomes A High Speed Haven For Internet Users).Online advertisers were also… Continue reading NewsLine End Of Year Round-Up: New Media

The Radio Advertising Bureau has delivered a damning appraisal of the Newspaper Marketing Agency’s recent Measuring Advertising Effectiveness of Newspapers study, claiming that the methodology used was unsuitable and has resulted in radio broadcasters being shown in a poor light.The RAB stated that it had received several questions from heads of radio and radio sales… Continue reading RAB Picks Holes In NMA Ad Effectiveness Study

Britain’s smallest terrestrial broadcaster, Five, continued to perform well during November, notching up an impressive 9.5% revenue increase year on year to just under £29.3 million. November saw Five announce a massive £17 million boost to its programming budget, designed to boost the broadcaster’s profile and increase overall viewing share.Elsewhere Channel 4 managed a respectable… Continue reading TV Market Round-Up – November 2004

January2004 got off to a controversial start, with the BBC agreeing to drop Coca-Cola as the multi-million pound sponsor of its weekly music charts on Radio One and Top Of The Pops, pleasing commercial competitors as the Corporation buckled under increasing criticism (see BBC Buckles Under Pressure To End Coke Sponsorship Deal). Meanwhile the long… Continue reading NewsLine End Of Year Round-Up: Television

High tech mobiles allowing users to send pictures and surf the internet are proving popular than ever, according to the Mobile Data Association, which has released usage figures to 30 September 2004 showing a rapid increase in take-up of both GPRS and MMS enabled handsets.The MDA claims that, from a total active customer base of… Continue reading Mobile Internet And Picture Messaging Enjoy Massive Growth

A High Court judgement was handed down yesterday, clearing magazine publisher Highbury House of any wrong doing against rival publisher IPC’s claims that its Home magazine was too similar to its Ideal Home title.IPC had complained that the design of Home‘s front cover and certain internal features of the magazine were too similar to its… Continue reading Highbury Wins IPC Media Copyright Case

The proposed merger between GWR and Capital Radio was given the go ahead today, with news that the Office of Fair Trading will not be referring the two companies’ consolidation to the Competition Commission, instead accepting undertakings to address competition concerns.The broadcasters will now be required to address concerns over local radio advertising in the… Continue reading Capital GWR Merger Escapes Competition Inquiry

Broadband internet and TV provider HomeChoice has signed a deal with ITV to pilot an on-demand local television news and information channel across its network.The deal will see the service, provided by ITN, launch in the new year, offering HomeChoice subscribers 24-hour on-demand access to local news and weather summaries, concert and movie information in… Continue reading HomeChoice To Offer Viewers Local News On Demand

Media research specialist Nielsen Entertainment has announced a partnership with video game advertising network Massive Incorporated to provide accountability and measurement for campaigns run within computer games via Massive’s network to game fans around the world.Nielsen claims the agreement is a critical advance in the validation of video games as an “effective and viable advertising… Continue reading Nielsen Launches In-Game Ad Measurement System