Associated Newspapers’ highly anticipated free-sheet is due to hit the streets next week, entitled Evening Standard Lite, the newspaper will target upmarket females aged 18 to 35 within central London.Agency sources described the title as a ‘hybrid’ edition, which will have a maximum of 48 pages, much fewer than its parent title, and will carry… Continue reading Evening Standard Lite To Launch Next Week

Interactive billboards first used by Viacom Outdoor on the London Underground have been given a boost by technology firm Hypertag, equipping them with bluetooth technology to deliver music, games and video to the mobile phones of passers by.The new technology improves on the posters’ previous infra-red technology and enables much richer content to be delivered… Continue reading Interactive Billboards To Deliver Video To Mobiles

Channel 4 has confirmed that it is to launch a documentaries and factual entertainment channel as an online-only offering early next year, intended to boost the broadcaster’s public service output and meet Government requirements.The move will expand upon the broadcaster’s existing Channel 4 Broadband activities, which enable subscribers to access high-quality programme content via their… Continue reading Channel 4 Plans Online Documentary Channel

Media super-regulator Ofcom has revealed a staggering response to its community radio proposals, with over 190 applications flooding in from groups wishing to operate small-scale broadcasting services.The majority of licence requests were made by groups in the capital, with 34 requests by London-based organisations, 23 requests by community groups in the South East of England… Continue reading Ofcom Inundated With Community Radio Requests

Channel 4 will rediscover its roots next year with a rebrand to recreate its logo as a three dimensional shape, echoing the network’s first computer-animated identity and attempting to recapture the boldness and dynamism of the original.The aim of the redesign has been to recapture the essence of Martin Lambie-Nairn’s 1982 design, while retaining a… Continue reading Channel 4 Plans Wide-Ranging Rebrand For 2005

Animated children’s adventure was at the top of the cinema admissions table in October for the second year running, following the huge success of Disney’s Finding Nemo in October 2003, with Dreamworks’ latest animated feature film Shark Tale grossing £19.6 million at the UK box office.The latest figures from the Cinema Advertising Association show Independent… Continue reading Shark Tale Takes Bite Of October Cinema Admissions

An audit of the use of the radio spectrum in the UK has been commissioned by the Government with a view to freeing more space for broadcast services, allowing the creation of increasingly innovative products and generating more money for the Treasury.The study will be lead by Professor Martin Cave of Warwick Business School, with… Continue reading Government Radio Audit Could Free Broadcast Space

Future Publishing has announced the appointment of Richard Schofield as its new head of marketing, charged with creating an aggressive new promotional plan for Future’s portfolio of titles.Schofield will join Future with 13 years’ experience in magazine publishing and marketing, taking up the newly created position after being involved at a senior level on launches,… Continue reading Future Appoints Marketing Head For Aggressive Strategy

Britain’s smallest terrestrial broadcaster, Five, put in a strong performance during October, notching up a revenue increase of 11.6% year on year to just under £29.6 million as the broadcaster explored merger possibilities with rival Channel 4.The revenue increase is more than double that of Channel 4, which rose by 5.6% in the same period… Continue reading TV Market Round-Up – October 2004

BBC One will headline its winter schedule with a big-budget docudrama showing the consequences of a volcanic eruption in America’s Yellowstone national park, hoping to draw viewers with combined programming worth £178 million over the winter season.The move underlines the BBC’s commitment to high-quality drama with the series based on specially commissioned research from several… Continue reading Disaster Strikes For BBC’s Winter Schedule