Jerry is part of the global media leadership team at GSK Consumer Health, overseeing their media & digital activity across the EMEA region. Previously he has led global media partnerships at Diageo, digital strategy agency side at Carat and social media at Mondelez. An active contributor to the industry Jerry is a member of the WFA Media Board and was one of the authors of their Global Media Charter. He contributed to the recently published ‘Eat Your Greens’ book alongside Byron Sharp & Mark Ritson. Jerry is a vocal proponent of the power of inclusion within advertising, is an Outvertising Board Member and during his time at Diageo led their Rainbow Network, employee resource group.