The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.

Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media – so it has updated them with state-of-the-art tech.

Senior marketers and analysts working in the TV sector have outlined some of the structural faults that are currently undermining marketing effectiveness and subsequently threatening the strength of brands.

Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.

Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.

Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.

Videonet editor-in-chief, John Moulding, files his opening report from Mediatel Events’ TV trip down-under.

Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.

Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.

Leading TV buyers will discuss whether advertisers are over-targeting and over-spending on digital, and if a lack of objectivity is damaging media planning.